From Airtime to Assets: Why Young Nigerians Must Rewrite Their Money Stories

A sentiment that is often echoed in Nigeria and Africa at large is that money does not grow on trees. In fact, it is quite interesting that a number of people have had uncles and aunties abroad, who would take pictures of trees and send them to their relatives, making humorous statements like, ‘See this tree? I just climb it to pluck money when I need it’. This sentiment is engendered by the idea that lasting change starts with monetary resources. We have grown and have been nurtured in a society that gives more credence to cash than to value, and to money than to network, excellence and growth. 

It is quite interesting however that money, as important as we have made it, is the resource that lasts the least in our hands. The saying, ‘money makes for itself wings and flies away’ has essentially become not just a vague expression, but the reality of many students, business owners, and professionals at large. ‘My money dey grow like grass’, a saying that pervaded Nigeria in the early 2000s, has suddenly become ‘Omo, my money just dey disappear like airtime’. 

Is this change however sudden? History suggests that people have made a practice of building mysteries around the concept of finance and money. ‘Agbana’, a Yoruba word describing a demon that sucks money with immediate needs, has been used to scare people into spending wisely in Nigerian culture for many generations. A closer look into a person’s financial decisions however would reveal that he is the ‘agbana’ in his finances.

Debunking these mysteries and empowering young Nigerians, students, entrepreneurs, investors, and anyone passionate about building a financial legacy, is thus the intent behind the Lagos Finance Conference 3.0. Organized by Go-Learn Africa, and hosted by the visionary Coach Olubori Paul, LFC brings together industry stalwarts and financial giants like Fela Durotoye, Sola Adesakin, Simire Tijesuni, and so on, into one room, for intensive sessions that promise to build purpose, reignite passion and drive profit. There is no doubt that every attendee will leave ten times better. The host, Coach Olubori Paul says, ‘this is your call to step into rooms that challenge you, conversations that stretch you, and networks that can change your story’. 

Previous participants have made remarks about how LFC has left indelible impressions on their lives. David A., a student shares that ‘I met industry experts that I only used to see on LinkedIn. The knowledge shared was too much’. This impact is not just limited to students, as Joseph A., who was a final year student at the time he attended LFC, and has since graduated to become a professional shares this: ‘Everything from the speakers to the networking session was top-notch’. He in fact shared how he got a mentor from LFC who still mentors him till now. 

LFC 3.0 offers you secrets to smart investing in Nigeria’s economy, how to multiply income without quitting your job, real Nigerian stories of income breakthroughs, and so much more. This is however not the unbelievable thing about it. The unbelievable thing about it is that it offers you these things on a platter. Entry is free, and you only need to pay with your registration and attendance.

The Lagos Finance Conference 3.0 is not just another event — it is a movement, a reawakening, and a bold statement that the future of finance in Nigeria belongs to those willing to learn, unlearn, and relearn. It is an open door to the kind of transformation that defies background, breaks mental limits, and sets young people on a path to financial freedom. For every student, entrepreneur, or professional tired of watching money disappear like airtime, this is not just an opportunity — it is a lifeline.

This is what LFC is all about: Register here