BSA Holds Annual Symposium, Encourages Business Creativity in Students 

By Mighty Oluwayemi, Gift Anthony, Vanessa Foubri, Doreen Austins

The Business Students Association (BSA), under the Business Administration Department at the University of Lagos (UNILAG), held its annual symposium yesterday. The event was hosted at the Nurudeen Alao Auditorium on the school’s premises and was well attended by students from faculties across UNILAG. 

The symposium, which was centred on the theme of business brilliance and creativity, featured two panel sessions where speakers shared insights into combining commerce and creativity for profit. Participants also took part in games and fun activities, enriching their experience at the event.

During the keynote speech at the event, Mr Ayo Bankole, represented by Mrs Izioma Odigwe, emphasised the importance of creative problem-solving as a guide for business leaders. Using Steve Jobs’ invention of the iPhone as an example, she further advised students to follow his processes to achieve solutions that are “specific, doable, and measurable.” 

In a speech titled “Scaling Smart and Building Strategy that Works,” Mrs Chukwuma Njideka Naomi, the second keynote speaker, highlighted the importance of strategy for business success. She also noted that building a business is about ongoing progress, not just expansion. “You have to build your business without losing value or customers,” she added.  

Several dignitaries were present at the event, including Director Pink, Professor Dickson Ogbech, the Head of the Department of Business Administration, Sunny Faroun, the former president of BSA, Feyisayo Osinowo, Gbadebo Rhodes-Vivour, and many others.