Explicit Comms CEO Donates PRAD Lab to UNILAG Faculty of Media and Comms Studies

By Iman Aiyeola

The chief executive officer of Explicit Communications Limited, Tunde Thani has donated a new Public Relations and Advertising (PRAD) Lab to the Faculty of Communication and Media Studies, University of Lagos (UNILAG).

The lab was officially unveiled at a ceremony held at the faculty on Friday, 28 November, 2025.

The President of the Association of Advertising Agencies of Nigeria, and Chairman of the Heads of Advertising Sectoral Groups (HASG), Lanre Adisa, described the donation as “a major step toward bringing real-world practice closer to students.”

“This commissioning that we’re having today is not just a gift. It’s more than a donation,” he said.

“It’s a powerful example of what meaningful collaboration between town and gown should look like. A lot more people need to emulate things like this.

“In our industry, theory must meet practice, and knowledge must meet creativity. Today’s commissioning strengthens that bridge and brings the real world closer to the classroom.

“Studio is your launchpad. Use it, own it, let it nurture the ideas and skills that will make you leaders in our industry.”

In an interview with UNILAG Sun, Thani noted that both this donation and the faculty’s first PRAD Lab, which he gifted two decades ago, were inspired by his own experience after graduating and entering the professional space.

“I realised that there’s a whole lot of gaps between what we are taught here and what we experience out there,” Thani said.

“We need to prepare our students so that when they get out of this place, and they go into the world, into the workplace, they are not found gasping, so let’s introduce them from here.”

Thani stated that students and the faculty administration must continue to communicate their needs to alumni and industry leaders to ensure continuous support to sustain and further develop the faculty.

The dean of the faculty, professor Oloruntola Sunday; the CEO of Explicit Comms and the president of UNILAG Mass Communication Alumni Association (UMCAA), Adewale Williams all commended the initiative and urged continued support for the faculty.

The unveiling ceremony was graced by several distinguished professionals, among them was the Director General of the Advertising Regulatory Council of Nigeria (ARCON), represented by Mrs. Emme Akande, Director of Regulation; the President of the UNILAG Alumni Association Worldwide, represented by Executive Secretary Seun Badejo; the head of the Mass Communication Department, Dr. Tayo Popoola; as well as other faculty members and alumni.