By Doreen Austins
The University of Lagos (UNILAG)’s PRAD Club, in collaboration with the Mass Communication Students Association (MCSA), is set to hold the third edition of PRADWAVE, formerly known as ADWAVE. The event will be held tomorrow, Wednesday, July 9, 2025, at 11:00 a.m. in MCB 7, a lecture hall located in the Department of Mass Communication.
Like previous editions, this year’s competition will feature student-led teams pitching campaign ideas before a panel of three expert judges. It will also feature a guest speaker session themed “Debunking PR and Advertising Myths,” led by Uche Ozor, popularly known as Creative Nerd.
Following their presentation and evaluation, the top emerging teams will receive cash prizes. The winning team will be awarded ₦200,000, the first runner-up ₦150,000, and the second runner-up ₦75,000.
This year’s competition is sponsored by M.Inc PR, a Lagos-based integrated public relations and brand communications agency, committed to helping organisations foster meaningful connections with their target audiences.
All members of the university community are cordially invited to attend.
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